Search Engine Marketing

Search Engine Marketing

Management & Strategy for Emergent eCommerce 

As Google Adwords Qualified Professionals, we are ready to make your first, second or thousandth search engine marketing campaign successful. Our professional qualifications, experience and education make us among most qualified for planning, building, executing your search engine marketing. Our membership in SEMPO (Search Engine Marketing Professionals Organization) and WAA (Web Analytics Association) keeps us networking with some of the most brilliant minds in search to remain on the cusp of paid search engine strategies.

Our clients hold us accountable and so will you, which is why we carefully QUALIFY every campaign component to ensure optimal campaign performance before putting your ad dollars to use. From setting ecommerce goals, to qualifying every product being advertised on the search engine, we make sure that every component is appropriate for the competitive search engine climate so that we protect your budget entrusted to us. We will never throw money way or build business on the backs of interns. We are more responsible than other companies in the area. 

• Your search engine marketing campaign will begin with strategy and goals
• We qualify your search engine audience to acquire only those top of mind in-market shoppers or prospects most likely to produce the best conversion rate in-line with our determined goals 
• We will only recommend a search engine marketing budget that is both reasonable and necessary in meeting campaign goal which you agree to
• Each product and keyword is qualified and tested in the search engines beforehand

Therefore, our approach to managing your search engine marketing budget will be designed to be goal driven, from protecting budgetary dollars and optimally yielding a Return on Advertising Spend (ROAS or ROI), to targeting the right audience online.  Our campaigns are qualified from the product being advertised to the visitor being advertised to.  We will qualify each product for the search engine to ensure optimal use of advertising dollars and to attract the most qualified top of mind researchers and shoppers in the marketing and grow web-based sales and activity conversion rates.

In the business of search engine marketing, our short term success is measured by the Return you make from your investment in our partnership.  But long term performance is measured by the ongoing level of trust and satisfaction we earn from you and help earn for you from new and repeat customers.

Viral Marketing Solutions

Viral Marketing: Auditing, Planning & Plan Execution

Social Networking Optimization | Social Media Optimization | Pay per Post

Socialevisible can improve the bottom line by enhancing the online visibility of a client’s content or message using Viral Marketing. Viral Marketing is the online proliferation of a message using user-engaging web technology and audience participation and it is just one of the many effect ways we can help take your message to the world. We can proliferate your message online using popular and niche Social Networking, Social Media outlets.

Social Networking Management

Social Networks like Facebook.com and Myspace.com present opportunities that allow us to indentify and engage customer demographical and behavioral segments in the market so that you reach your target audience. Services entail Planning, Plan Execution Management solutions fitted to your unique needs to get the job done. Social Networking Management utilizes broad and vertical community venues for content distribution.

• Key Benefits: Clients directly engage behaviorally targeted audience segments Strong audience engagement can yield responses resulting in improved online visibility and online sales.

Social Media Management

Social Media Management minimizes barriers to content distribution on your website so your content can be easily disseminated across the web by your website members. Social Media Management utilizes web technologies and websites that play an important viral marketing role. Technical methods can include adding buttons alongside message oriented web content and providing an RSS feed link on your website to enable more passive but targeted content subscribers to directly receive your updated content in their web browser without the need for visiting your website. Popular Social Media mediums include Youtube, Wikipedia, Digg, Del.icio.us, Stumbleupon, Furl and Reddit, YouTube, Newsvine, Mixx, Stylehive and Sphin.

• Key Benefits: Rapid exposure from an influx of inbound link. A significant portion of these links will be coming from quality sites in the client’s field resulting in improved online visibility and qualified traffic.

Pay per Post Management

Pay per Post enables advertisers to reach a highly targeted online demographic audience. Select bloggers may discreetly or indiscreetly opt to accept payment to review products or services and then blog about their experiences. With Pay per Post, an Advertiser can directly access a Bloggers audience and benefit from the bloggers leverage over their values and beliefs. A select Blogger fitting a desired demographic profile can impress information to introduce new or existing products or services. Clients gain access to a highly targeted, trusting and loyal audience segments otherwise less approachable using other Viral Marketing strategies. A series on positive and comprehensive reviews made by prominent and relevant blogger(s) hosting large and targeted audience segments can positively impact consumer product awareness on and off the web.

Consulting E-Commerce

E-Business, E-Commerce Consulting

If you are still questioning your organization's relationship with the digital word, consider this: People today spend as much time online as they do watching television.  We are in a golden period of media history where the consumer is actively seeking out information and opportunities. They are searching for you.  It’s now a question of whether they can find you and when they do how you will win their business.  

Whether you are a multi-channel retailer or pure-play ecommerce, you must realize your best opportunities embrace some electronic business facet.  Daily operations are becoming more digitally dependant than ever before.  And your next series of decisions concerning technology, hiring and vender selection must be informed for the vitality of your organization’s future condition.  An E-Consultant from Socialevisible can help you in your transition into a new digital environment with valuable consultation and training services. We offer consulting and training in all subsets of online marketing and ecommerce that acclimates professionals to an ever-changing Web 2.0 world with winning knowledge of what is really important.  Consider these top consultation opportunities:

Holding your Vender Accountable - Online Advertising and Marketing Agencies clamoring about how your ad dollars are best put into use. The truth is that commission based revenue models for online ad agencies place emphasis on spending and not on generating revenue.  Advertisers like you combined will spend billions on online ads this year. Ensuring that your ad dollars aren’t being wasted is your right and responsibility.  Knowing what questions to ask, how to set expectations, and how to get the important information that matters from your service provider is critical to gauging the success of the business relationship is covered. 

Identifying What Online Advertising Best Fits Your Needs - Advertising online does one of three things: Generate awareness of brand and message, create a direct response, or serve to remind. All types are important but not all types may be proper given your current market condition.  Are you advertising where your customers are and are you properly crafting your advertising message to best target your customer segments?  These are some of the issues we can address in our consultation.

Growing Customer Retention and Loyalty  - Businesses operating without a customer retention program can exect to pay upwards of 60% and higher in direct costs associated with attracting replacement customers. We can help you identify opportunities  and procedures to help maximaze future budgetary spend and generate growth from your existing customer base.

Paid Search Engine Marketing - Paid search strategies must be adaptive. It must change as the competetive online landscape changes and as paid search technologies evolve. Learn what to expect and what you should be doing as a paid search engine advertiser to maximize your ad budget.  

Search Engine Optimization Strategies and Procedures - Save resources by creating in-house procedure that makes future SEO services less likely. Also we will help you identify sustainable opportunities which will enhance your search engine visibility and ranking.

Measuring the Effectiveness of Your Online Presence One cannot manage what one cannot measure.  We can consult on the value of Key Performance Indicators (KPI) and the interpretation ot E-Metrics that will educate and empower your e-commerce team in qualitative and quantitiative driven decision making. 

Public Relations Online - Online Visibility and Brand - Taking the temperature of your brand online is now more important than ever as one billion internet consumers of information gravitate online for research, shopping and conversation.  Learning where the discussion is occurring is as important as knowing what is being said.  But all the knowledge in the world means nothing do not have the tools to respond. You have to be pro-active.  And knowing how to gauge and shape the impact of shard consumer attitudes and sentiment online with the proper tools is of paramount importance.

Engaging Society Online! - More and more internet users are engaging in conversation  outside of email. Within the past 5 years, we have witnessed an explosion in the use of social media and social networking channels. Non-profit and for-profit companies alike are successfully leveraging the power of social media and social networking at reaching and engaging their target audience online.  Socialevisible can consult on social channels of value to your business and ways to effectively foster a social media and networking program at your organization. 

 

 
 

 

eBusiness Management

Consulting for your 21st century ebusiness market-space. eBusiness Management Services are 100% scalable to meet your businesses / organizational / non-profit needs. From serving to offer simple eBusiness Management consultation to deeper and more complex involvement in the counsellary, strategic planning and e-marketing management of your online enterprise, we're here to break you through present organizational barriers and into potential competitive excellence to make online market-space growth a reality. We can help you identify and attract necessary key talent as you expand operations or build new departments in inhouse ecommerce, emarketing and beyond. Talk with a Socialevisible eBusiness Consultant to learn more and begin your consultation.